Sunday, 5 May 2013

PART TWO: What have you learned from your audience feedback?

Part Two: Digipak and Poster.

PART ONE: What have you learned from your audience feedback?

Part One: Music Video

I also made a post about how audience feedback influenced the different drafts of my music video. You can find that here. Or if the link doesn't work, copy and paste this into your search bar.

*Edit. Here's some extra audience feedback I added on 07/05/2013 because nobody commented on the video on YouTube until then.

From these comments I have found out that the audience liked the use of filters in Final Cut Pro to create a contrast between the 'scenes' in the music video, as well as the symbolism created by props used, such as the heart and the roses, and feel the video would appeal to my intended audience. 

I've been doing coursework all day and yet I haven't actually done anything. I don't know how I've managed that, but now it's getting to the time of night normal people start winding down and getting ready for bed, I'm full of ~inspiration~ and motivation to do some work. I'd say I was nocturnal, but I don't sleep during the day either. YOU'RE NOTTTTTTTT, GETTING ANY SLEEEEEEEP TONIGHTTTTTTT says my coursework to me. That's a lie, it's an Enter Shikari song. They were a ~sick ting~ back in the day when I wore too much eye liner and backcombed my hair to the point where it was so big and fluffy it doubled as a shelter for the homeless.

I've gone way off topic,okay, I'm going to do some work now.

How effective is the combination of your main product and ancillary texts?

Below is a series of pictures to clearly and efficiently demonstrate the links between my main product and ancillary texts.




More Image

How does my music video effectively sell the album?

The music video helps to sell the digipak in a number of ways. As mentioned in my previous posts, the narrative of the video is very brief, leaving it open to interpretation. This would help to sell the album as my target audience of teenage girls tend to enjoy things they can relate to, and as the narrative is so basic, they can each interpret it in a way which relates to them personally.

The video also portrays the artist in a very modest fashion, e.g, no use of flashy mise-en-scene elements or acknowledgement of 'fame', allowing the audience to view her as being 'down to Earth' and easy to relate to, making her seem more likeable and encouraging sales.

The focus on conceptual and symbolic elements in the music video could also help sell the album, as audience feedback proved these elements were interesting, 'different' and memorable; all of which could help get people talking about the album and boost sales.

How does my poster effectively sell the album?

The way in which the poster links to both the music video and digipak is an obvious way in which it helps sell the album, as these links ensure that the three products are viewed as one whole package, creating that Pokemon 'gotta catch 'em all' attitude. Or more professionally worded: 'if you buy one, you have to buy them all.' 

The date on the poster helps too, the repetition of the number 6 makes the date memorable, allowing the target audience to remember the specific date of the album release and look forwards to it. I know for a fact that when I'm excited about something I'll talk, tweet or blog endlessly about it, like most teenagers, so this would also widen the target audience and help the product sell more effectively.

How does my design of the digipak effectively sell the album?

Again, the links between the digipak, poster and music video is a key element here to encourage people to buy the product, as previously mentioned in this post. 

Another way the digipak design helps sell the product is through the way I designed it specifically to attract my target audience. For example, the genre is 'indie-pop', so I conformed to conventions of both pop and indie digipak/album designs. For example, the use of the colour red against a neutral background is a convention of the indie genre, and the use of bright colours is specific to the pop genre, hence the brightly coloured pink and red roses. The bright pops of colour also draw eyes to the digipak, regardless of if they are a fan of the genre or not, which could also encourage sales.

The symbolic clock drawing and heart photo would also help to sell the digipak, as the 'quirky'  imagery would appeal to an indie audience, as well as intrigue other people and make for a more memorable and interesting product. 

All in all, I feel the combination of my main product and ancillary texts was very effective, as the links between them and the way in which they were each specifically designed to attract my intended target audience help make the products memorable and interesting, meaning that they work well together and would sell well. 

Sunday, 21 April 2013

How did you use new media technologies in the construction and research, planning and evaluation stages?

Similarly to last year, the use of technological convergence was vital in the research, construction and evaluation stages of my coursework, as I needed to use a range of technologies in order to successfully create a music video, as well as a digipak and poster to go with it. 

Sony Bloggie: Like last year, I used a Sony Bloggie, which records in 1080p HD, throughout the research and planning and the construction and stages of my coursework. 
As part of my research and planning, I used the Bloggie at the start of the year to film my one minute recreation 'Summertime', which made me realise that close up shots became a little pixilated and blurry, due to the Bloggie losing quality as it zooms in. I thought this may cause problems during the construction stage of my coursework, as I planned to use a lot of close up shots in my own music video, however after experimenting with the clips on Final Cut Pro, I realised that a change of brightness and the use of a colour filter would make the clip appear a little less blurred, which although wouldn't fix the problem completely, would help to an extent, leading me to the decision to use filters when constructing my music video. I also used the Bloggie to take the photos used on my digipak and poster.

Apple iMacs: The iMac I used was also a vital piece of equipment throughout all three stages of my coursework; I used it for research elements, such as analysing real life products, the construction of my music video, via the use of Final Cut Pro, as well as the evaluating stages, through the use of PowerPoint, which I used to answer part of an evaluation question. 
Despite learning how to use the macs last year, I did have some problems with them this year, as some of my files kept disappearing, however I overcame this by saving them onto my USB stick, so that I'd have an extra copy of the files. (I'm sure the macs have a grudge against me and delete my things. Maybe it's because me and my friend set all of their wallpapers to pictures of James Franco pulling funny faces?)

Final Cut Pro:

I used Final Cut Pro (FCP) during both the research and planning and the construction stages of my coursework. I first used FCP when editing my one minute recreation of 'Summertime', developing my skills from last year by learning how to add filters and colour corrections faster and more efficiently; I was taught how to copy the propeties used on one clip to multiple clips at a time. (THANKS MR NICHOLA) This came in really useful during the construction stage of my coursework piece, as I wanted to repeatedly used different filters, effects and colour corrections throughout the video and this provided me with a much faster way to do it, rather than enter the correct percentages by hand on every clip. 

MS Paint: 

I used paint during the construction of my digipak and poster. Despite it not being a very 'professional' programme, I used it to create the pink and red roses I used on both my digipak and poster, as photoshop, whilst effective for the other elements of the products, could not give me the effect I wanted for the roses. For example, I wanted them to look 'coloured in' and have a crayon type look to them, as the simple, effortless look would help appeal to fans of the indie-genre, whilst the bright, feminine colours would stand out and attract audiences. I used the simple pencil tool to draw out the rose, then went over the lines using the felt pen tool to make the lines darker and thicker. I then used the crayon tool to colour in the petals. Whilst they may not be the most professional looking roses, I think they worked well on my digipak and poster to create the effect I was aiming for.

Adobe Photoshop:

Photoshop was very useful during the construction of the ancillary tasks, the digipak and poster, as it allowed me to do many things to make them look interesting and effective, such as cut around photos, add layers to create backgrounds, edit the lighting, size and position of photos and add text. As I had never used photoshop before, I learned most of the skills I developed through trial and error, though we did have a lesson on the main elements which taught us the basics, e.g using the magnetic tool, free-transform, adding layers etc.
For example, I learned how to 'merge' layers, which was useful when adding the roses to the digipak and poster, so they would all become one layer, allowing me to change the position of them all in one go, instead of one at a time which would have taken forever seeing as they were all singles. I also learned how to use the magic wand tool, which allowed me to select the entire background of photos much faster than if I had used the magnetic tool, in order to delete it and put the photo onto a new background.

Powerpoint and Prezi: 

Powerpoint and Prezi were important during the research and evaluation stages of my coursework, as they allowed me to present my work clearly and efficiently, as well as make my blog less text-heavy and more interactive. Hopefully my Prezi's didn't give you motion sickness.

Social Networking Sites:

I used social networking sites frequently during the research and planning and evaluation stages of my coursework, as sites such as tumblr allowed me to answer a large number of people quickly and easily on their opinions. They were also useful during the construction stages, as I was able to post the draft versions of my music video, digipak and poster and constructive comments on my work so far, helping me improve the next draft. Tumblr was the most effective, as it is the social networking site where I have the most 'followers', so I could show my ideas to a large amount of people instantly, which would have taken a very long time to do if I were to ask people face to face. Despite this, it did mean that the majority of the opinions collected were from 12-23 year old's as that is age range of people following me, so I don't have many opinions from older audiences.